Our services

The TRC focuses on three overarching research themes: sustainable tourism & hospitality development, sustainable events development, and tourism, hospitality and events marketing. We apply our wealth of expertise in these areas to deliver a range of research services, providing innovative and demand-driven solutions to a myriad of issues. Explore our research modules to discover how we can assist with your tourism, hospitality and events queries:

Sustainable tourism and hospitality development

  • Idea feasibility check: Market feasibility of tourism proposals
  • Prototyping and pilot testing product, service, and branding innovations
  • Strategic product development
  • Business model development for sustainable growth
  • Destination strategies
  • Resident support barometer
  • Tourism governance solutions
  • Carbon footprint analysis
  • Sustainable development goals (SDG) reporting
  • Analysing genius loci (spirit of a place)
  • Tourism policy & planning analysis
  • Tourism policy & planning advise
  • Accessibility check
  • Visitor tracking and dispersal analysis

Sustainable event development

  • Event viability and feasibility check
  • Volunteer program health check
  • Development of volunteer program (including recruitment)
  • Review of board processes, decision making and board diversity

Tourism, hospitality and events marketing

  • Optimisation of visitor experience using consumer biometric techniques
  • Optimisation of marketing assets and campaigns such as television commercials, signage and digital content
  • Optimisation of digital user experience (UX)
  • Digital customer journey mapping

If you’d like to discuss how we can work together, please contact us at trc@curtin.edu to learn more, we look forward to hearing from you!