TRC Symposium 2019

From ‘Under-Tourism’ to ‘Just-Right-Tourism’: Asian, European, American and Australian Perspectives

In partnership with the Department of Biodiversity, Conservation and Attractions (Parks and Wildlife Services), and the Curtin Asia Business Centre.

Nature's Window - Kalbarri

The Tourism Research Cluster (TRC)  invites you to its annual international Symposium, From ‘Under-Tourism’ to ‘Just-Right-Tourism’: Asian, European, American and Australian Perspectives.

The 2019 Symposium aims to contrast (perceived) ‘over-tourism’ in some important source markets for Western Australia (WA), such as Europe and Asia, with the at times voiced assumption of ‘under-tourism’ in WA. The Symposium will present Chinese first-hand experiences on overcrowded attraction points and European accounts on the heated ‘over-tourism’ debate, which has in some destinations even sparked residents’ violent protests against tourism. These perspectives will make the notion of ‘not enough’ visitors in Western Australia appear in a somewhat different light:
The fact that Western Australia has been only partially affected by some of the most powerful tourism waves can also become an opportunity – an opportunity to develop tourism for the greatest benefits of residents and businesses, whilst safeguarding nature and culture, and not compromising the very foundation of the attractiveness of the place. Being able to ensure ‘just-right-tourism’ can become a very strong proposition towards Asian and European markets struggling with overcrowded cities and beaches. The Symposium will discuss such pathways to ‘just-right-tourism’ from international, national and local perspectives in order to support Western Australia’s future approach to tourism development.

Join international speakers, including Prof Wall from the University of Waterloo (Canada), Prof Cristini, International University of Monaco, Prof Bao, Sun Yat-Sen University (China), Prof Pechlaner, Catholic University of Eichstätt-Ingolstadt (Germany) as well as other key industry and academic experts, to learn more about current issues and research findings in the field of over- / under-tourism.

Furthermore, the Symposium will offer the opportunity to participate in a truly unique culinary experience, pop-up dining with Fervor. Savour rare, fresh and locally sourced Western Australian native foods crafted with passion by Paul Iskov and his team. Read more

Symposium details

Date: Wednesday 20 February 2019


  • 8.00am – 5.15pm (Symposium)
  • 5.30pm – 9.00pm (Fervor Dinner)


  • TRC Symposium : $45.00
  • Fervor Native Australian Dinner : $40.00

Location: Curtin Perth – Room 101, Medical School (Building 410)

Driving to campus: If you plan on driving to the event, parking is available for you from 8am-10pm at Car Park PA2 (A5). To do so, please download the free CelloPark app on your smart device from either App Store (iPhone) or Play Store (Android) to register and pay for parking ($4 for full day). Click here to download the campus map

Getting to campus: For those of you not planning to drive to campus, we have a wealth of information available on the Curtin University website, including information on cycling, public transport and campus buses. Read more

Interactive campus map: To help you plan your trip to the our campus, an interactive campus map is available online

Program schedule

Wednesday, 20 February 2019

08.00 – 08.15 Arrival / Registration
Welcome Address
08.15 – 08.25 Welcome to country –  Marie Taylor
08.30 – 08.45 Prof Nigel de Bussy, PVC Faculty of Business & Law, Curtin University

Hon Paul Papalia, MLA – Minister for Tourism, Western Australia

Libby Mettam, MLA Shadow Minister for Tourism

08.45 – 09.00 Undertourism: Opportunities for Western AustraliaDr Michael Volgger & Prof Christof Pforr, Curtin University, WA
Session 1 – Global Trends
09.00 – 09.15 Resilient tourism development: The UNWTO Perspective  – Dr Dirk Glaesser, Director, Sustainable Development of Tourism, United Nation World Tourism Organisation (UNWTO)
09.15 – 09.45 Overtourism: Starting point of a big transformation? Current issues in European tourismProf Harald Pechlaner & Natalie OlbrichCatholic University of Eichstätt-Ingolstadt, Germany / Eurac Research, Italy
09.45 – 10.15 Managing masses: Overtourism as a challenge for Chinese attraction pointsProf Bao Jigang – Sun Yat-Sen University, China
10.15 – 10.30 The Cruise Industry: From global challenges to local opportunitiesAnn Sherry AO – Executive Chairman, Carnival Australia
10.30 – 10.45 Why local is the new globalGuy Taylor – Brand strategist
10.45 – 11.05 Morning tea
Session 2 – Industry Perspectives from Western Australia
11.15 – 11.35 Tourism and aviation route developmentClaire Werkmeister, Tourism WA
11.35 – 11.55 Keeping the experience real – A parks perspectiveSteve Crawford, Parks & Wildlife Service
11.55 – 12.15 A regional perspective from the Mid-West Gavin Treasure, CEO, Mid West Development Commission
12.15 – 12.35 An Aboriginal tourism perspectiveRob Taylor, CEO, WAITOC
12.35 – 13.20 Light lunch
Session 3 – Opportunities
13.30 – 14.00 The luxury of emptiness, silence and decelerationProf Helene Cristini, International University of Monaco
14.00 – 14.30 From capacity to overtourism: How many is too many and when is enough enough?Prof Geoffrey Wall, Waterloo University, Canada
14.30 – 15.00 Uncrowded, safe, clean places: Motivations of Chinese outbound touristsProf Sam Huang, Edith Cowan University, WA
15.00 – 15.30 Tourism development campaigns in China and Australia: A comparisonDr Meng Wei, South China Agricultural University, China
15.30 – 15.50 Tea break
Session 4 – Industry / Government Panel: Cruise Ships, Aviation Access & Airbnb – Threats or Opportunities for WA?
16.00 – 17.00 Kevin Brown(CEO, Perth Airport)

Christine Cole (Tourism WA)

Prof Peter Newman AO (WA Scientist of the Year, Curtin University)

Michelle Reynolds (CEO, Rottnest Island Authority)

Rob Taylor (CEO, WAITOC)

Claire Werkmeister (Tourism WA)

Moderated by Prof Kirsten Holmes, Dean of Research, Faculty of Business & Law, Curtin University

 Concluding Session
17.00 – 17.15 Just-Right TourismProf Christof Pforr & Dr Michael Volgger, Curtin University, WA
 Symposium Dinner
17.30 – 20.30  Fervor – Pop Up Native Food Experience (Curtin University Campus)

 Symposium Co-Chairs: Prof Christof Pforr and Dr Michael Volgger, Curtin Tourism Research Cluster

To download the final printable program, click here

Symposium Speakers

The TRC is excited to host the following industry and academic experts, who will be presenting on the most current issues and research findings in the field of over-/under-tourism:

  • Professor Geoffrey Wall – From capacity to overtourism: How many is too many and when is enough enough?
  • Professor Sam HuangUncrowded, safe, clean places: Motivations of Chinese outbound tourists
  • Dr. Meng Wei – Tourism development campaigns in China and Australia: A comparison
  • Dr Michael VolggerUnder-tourism: Opportunities for Western Australia
  • Professor Christof Pforr – Under-tourism: Opportunities for Western Australia
  • Professor Hélène Cristini – The luxury of emptiness, silence and deceleration
  • Professor Bao Jigang – Managing masses: Over-tourism as a challenge for Chinese attraction points 
  • Professor Harald Pechlaner and Ms Natalie Olbrich – Over-tourism: starting point of a big transformation? Current issues in European tourism
  • Dr Dirk GlaesserResilient tourism development: The UNWTO Perspective
  • Ms Ann Sherry – The Cruise Industry: From global challenges to local opportunities
  • Mr Guy TaylorWhy local is the new global
  • Ms Claire WerkmeisterTourism and aviation route development
  • Mr Gavin TreasureA regional perspective from the Mid-West
  • Mr Rob Taylor – An Aboriginal tourism perspective

You can read their bios and presentation abstracts here.
Read more

Register now

Registrations for the TRC Symposium are now open.

With thanks to the following symposium partners:

About the Tourism Research Cluster

The Tourism Research Cluster (TRC) increases Curtin’s tourism research capability by providing a framework for the skills, expertise and resources of researchers to be shared, increasing opportunities for collaboration and building on the strengths of Curtin’s well-established multidisciplinary approach to tourism research.

The TRC offers members the chance to meet and network with tourism experts worldwide, share ideas and explore collaborative opportunities.

We welcome new members to join the TRC’s pool of knowledge and expertise from which to source targeted and innovative solutions.