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NICE aims to discuss and highlight the challenges and opportunities faced by the Australian service sector within the context of growing numbers of Culturally and Linguistically Diverse (CaLD) customers and employees as Australian society becomes more multicultural.

We engage with multicultural communities and organisations to explore and understand the capabilities and level of readiness of service ecosystems to engage with persons from CaLD backgrounds and navigate through intercultural experiences in a more effective manner.

Our activities include seminars, workshops, special sessions, publications and special issues, social media campaigns, industry and community engagement, student internships, research projects, and curricula development, among others.

Inter -Cultural Experiences Symposium

Navigating Intercultural Experiences [NICE] Symposium

This symposium was held on the Curtin Bentley campus on 29 November, 2023 to outline the challenges faced by service businesses in Western Australia in serving their Culturally and Linguistically Diverse (CaLD) communities, with growing cultural diversity among their key stakeholders, including customers, employees, suppliers etc. Delegates from industry, academia and multicultural community groups were in attendance to discuss and better understand the various issues related to providing services to multi-cultural communities in Western Australia.

The event commenced with a welcome address by Professor Julia Richardson, Head – School of Management and Marketing in the Faculty of Business and Law at Curtin University, followed by a keynote address by Dr Rateb Jneid, President of the Australian Federation of Islamic Councils (AFIC) who highlighted the challenges in serving the CaLD Islamic Communities in Australia. This was followed by presentations and discussion by our industry partners representing a broad spectrum of community-based organisations and academic community.

  • Welcome address by Professor Julia Richardson, Head – School of Management and Marketing, Faculty of Business and Law, Curtin University
  • Challenges in serving the CaLD Islamic Communities, Keynote address by Dr Rateb Jneid (President, Australian Federation of Islam Councils: AFIC).
  • Professor Jaya Dantas, Faculty of Health Science, Curtin University
  • Availability and Access to CaLD Focused (Mental) Health Services, Emma Assadi and Betel Tamerat, Richmond Wellbeing, Perth, WA.
  • Employment and WHS obligations to CaLD workers, Dr Sandra Martain, School of Management and Marketing, Faculty of Business and Law, Curtin University
  • Equal Funding, Unequal Needs: The Dilemma of CaLD Care Services, Henrietta Podgorska, Umbrella Multicultural Community Care Inc., Perth, WA.
  • Closing address and recap by John Curtin Distinguished Professor Piyush Sharma, School of Management and Marketing, Faculty of Business and Law, Curtin University

Major Publications

  1. Chan, R. Y. K., P. Sharma, A. Alqahtani, T. Y. Leung, and A. Malik (2024), “Mediating role of cultural values in the impact of ethical ideologies on consumers’ ethical judgments“, Journal of Business Ethics (Forthcoming).
  2. Nguyen, M., P. Sharma, R. Kingshott, and A. Malik (2024), “Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation”, Industrial Marketing Management, 116, 120-129.
  3. Malik, A., P. Sharma, R. Kingshott, and B. Laker (2022), “Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE”, Journal of Business Research, 149(October), 270-282.
  4. Sharma, P., R. Y. K. Chan, N. Davcik, and A. Ueno (2022), “Cultural Differences in Deliberate Counterfeit Purchase Behavior”, Marketing Intelligence & Planning, 40(1), 121-137.
  5. Lee, Liane W.Y., Sharma, P. & Barnes, B.R. (2022), “Adopting big data to create an “outside-in” global perspective of guanxi”, Journal of Business Research. 139(February), 614-628.
  6. Kingshott, R.P.J., Chung, H., Putranta, M.P., Sharma, P., & Sima, H. (2021). Religiousity and psychological contracts in Asian B2B service relationships. Industrial Marketing Management. 98(October), 138-148.
  7. Kingshott, R.P.J., Sharma, P., Sima, H., & Wong, D. (2020). The impact of psychological contract breaches within East-West buyer-supplier relationships. Industrial Marketing Management. 89(August), 220-231.
  8. Sharma, P., Leung, Y.K., Kingshott, R.P.J., Davcik, N. & Cardinali, S. (2020). Managing uncertainty during a global pandemic: An international business perspective. Journal of Business Research. 116(August), 188-192.
  9. Ho, M.H.W., Chung, H. Kingshott, R.P.J. & Chiu, C.C. (2020). Customer engagement, consumption and firm performance in a multi-actor service ecosystem: The moderating role of network coordination. Journal of Business Research. 121 (December), 557-566.
  10. Gaur, S., Kingshott, R.P.J., & Sharma, P., (2019). Managing customer relationships in emerging markets: Focal roles of relationship comfort and relationship proneness. Journal of Service Theory & Practice. 29(5/5), 592-609.
  11. Kingshott, R.P.J., Sharma, P., Hosie, P. & Davcik, N. (2019). Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements. Asia Pacific Journal of Management, 36(1), 1‐49.