Our services
The TRC focuses on three overarching research themes: sustainable tourism & hospitality development, sustainable events development, and tourism, hospitality and events marketing. We apply our wealth of expertise in these areas to deliver a range of research services, providing innovative and demand-driven solutions to a myriad of issues. Explore our research modules to discover how we can assist with your tourism, hospitality and events queries:
Sustainable tourism and hospitality development
- Idea feasibility check: Market feasibility of tourism proposals
- Prototyping and pilot testing product, service, and branding innovations
- Strategic product development
- Business model development for sustainable growth
- Destination strategies
- Resident support barometer
- Tourism governance solutions
- Carbon footprint analysis
- Sustainable development goals (SDG) reporting
- Analysing genius loci (spirit of a place)
- Tourism policy & planning analysis
- Tourism policy & planning advise
- Accessibility check
- Visitor tracking and dispersal analysis
Sustainable event development
- Event viability and feasibility check
- Volunteer program health check
- Development of volunteer program (including recruitment)
- Review of board processes, decision making and board diversity
Tourism, hospitality and events marketing
- Optimisation of visitor experience using consumer biometric techniques
- Optimisation of marketing assets and campaigns such as television commercials, signage and digital content
- Optimisation of digital user experience (UX)
- Digital customer journey mapping
If you’d like to discuss how we can work together, please contact us at trc@curtin.edu to learn more, we look forward to hearing from you!