Our research

Since its inauguration in 2010, the Tourism Research Cluster (TRC) has been the fundamental player in Curtin’s world-class rated research in the area. The TRC is a vibrant cross-faculty research group of internationally-recognised academics. The TRC connects industry, government and academia and offers a gateway for students to develop research skills in the area. Through its diverse network of tourism academics from backgrounds such as marketing, geography, management, cultural anthropology, public policy, spatial sciences, and statistics as well as its international Adjunct Professors, the TRC targets topical tourism issues with wide-ranging expertise.

The TRC maintains close ties with industry and government partners, including Tourism Western Australia, the Western Australian Indigenous Tourism Operators Council the UN World Tourism Organization and several regional tourism organisations and development commissions.

Since 2018, Curtin University has been rated among the top 50 universities worldwide for Tourism and Hospitality in the Shanghai Global Ranking of Universities. Since 2010, tourism research has been consistently ranked as world class in the Excellence in Research in Australia Assessment.

The Tourism Research Cluster’s key research areas in the sector include, yet extend beyond

  • Sustainable, Responsible and Aboriginal Tourism, Hospitality and Events,
  • Innovation and Digitalisation in Tourism, Hospitality and Events,
  • Tourism, Hospitality and Events for Local Communities.

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Key projects

Assessing Tourism Potentials in the Fitzroy Valley

The TRC launched a ground-breaking new report on Assessing Tourism Potentials in the Fitzroy Valley with Environs Kimberley and Pew Charitable Trusts over breakfast at Matilda Bay Restaurant on 16 February, 2022. Authored by the TRC’s A/Prof Michael Volgger, Prof Christof Pforr, Prof Ross Taplin and Sara Cavalcanti Marques, along with Prof Mike Dockery from the Bankwest Curtin Economics Centre, the report delivers compelling findings on sustainable Indigenous tourism development in WA’s Kimberley region and investigates potential visitor numbers, expenditure and employment opportunities in the Fitzroy Valley, alongside Traditional Owner preferences and aspirations. The study identifies strategic industries of existing strength, and an estimation of job creation opportunities.

Bunuba Dawangirri Aboriginal Corporation Director Joe Ross’ video presentation is available to view online.

Researcher names: Associate Professor Michael Volgger, Professor Christof Pforr, Professor Ross Taplin and Sara Cavalcanti Marques, along with Professor Mike Dockery

Download fact sheet [PDF 630kb]

Download executive summary [PDF 3mb]

Download full report [PDF 8mb]


Australia’s South West Sustainable Tourism Observatory

Established in 2019, the Australia’s South West Sustainable Tourism Observatory supports Western Australia’s second largest tourism region in its sustainable tourism development by providing relevant and up-to-date data. The South West Observatory has officially been recognised and incorporated into the prestigious group of the UN World Tourism Organization’s International Network of Sustainable Tourism Observatories (INSTO) as the first of its kind in Australia. The Observatory operates in close partnership with government and industry, including partners such as the Western Australian Government, Tourism Western Australia, Australia’s South West, Parks and Wildlife Service, the South West Development Commission, the Margaret River Busselton Tourism Association, RAC Parks and Resorts and Expedia.

Researcher names: Associate Professor Michael Volgger, Dr Ben Thomas, Professor Kirsten Holmes, Professor Christof Pforr, Professor Mohammed Quaddus, Professor Ross Taplin, Associate Professor Jianhong (Cecilia) Xia

Download fact sheet [PDF 588kb]

Download fact sheet [PDF 580kb]


Indian Ocean Tourism Research Initiative (IO-TRI) 
A multi-disciplinary and cross-campus team of Curtin researchers in Western Australia and Curtin’s global campuses in Malaysia and Mauritius have been awarded funding from the Curtin University’s Deans of Research to implement an Indian Ocean Tourism Research Program. The team is led by Dr Michael Volgger (School of Management and Marketing, Tourism Research Cluster Co-Director) and includes researchers from the Faculties of Business and Law, Humanities, Science and Engineering and Medical Sciences. This research program supports the creation of adaptable, resilient and sustainable tourism industries in the Indian Ocean context by facilitating and endorsing research projects in target counties, and expands the work of the Curtin Tourism Research Cluster internationally. Research is carried out in close collaboration with industry and government in countries bordering the Indian Ocean and will concentrate on digital technologies supporting cultural and heritage tourism, connectivity and mobility, and mental health/consumer confidence in post-COVID-19 tourism. The Initiative provided seed funding for the execution of three different research projects, which target:

  • International travel and risk perception among tourists, COVID-19 recovery with a focus on elderly and vulnerable tourists.
  • The future of aviation in terms of crisis recovery, regarding preference for hub & spoke versus ultra-long haul flights.
  • Digital representation as a tool to connect and reconnect with visitors and help maintain tourism destinations front-of-mind to potential travellers during crises and travel restrictions.

Researcher names: Associate Professor Michael Volgger, Dr Christina Lee, Professor Ross Taplin, Associate  Professor Cecilia Xia, Dr Michael Baird, Professor Barbara Mullan, Associate Professor Eleanor Quested, Dr David McMeekin


The Evolution of the Peer-to-Peer Economy

Digital technologies including peer-to-peer networks have been among the main disruptors to the tourism, hospitality and events industries. The TRC is involved in a number of projects to better understand the evolution, consumer behaviour and impacts of the P2P economy on tourism and society. This research includes investigations about inter-cultural host-guest relationship building and hospitableness in the P2P sector, research on the nature of the success factors of the P2P industry as well as on the effect of P2P business models on sustainable development.


Responsible Tourism, Hospitality and Events Development

Tourism, hospitality and events realities have been shifting rapidly from a discussion about overtourism to dramatic impacts due to several crises in Australia (bushfires) and worldwide (COVID-19). The TRC appreciates that it is more than ever necessary to find balanced and long-term approaches to develop tourism, hospitality and events in a manner that benefit locals, businesses and tourists alike and avoids discontent with any of those stakeholders. TRC researchers are currently examining how more ethical tourist behaviour can be encouraged in hospitality contexts, how volunteering can strengthen the beneficial impact of events, how transgressive tourism behaviour can be prevented and how policy approaches can address these challenges.


Ongoing research projects

Australia’s South West Sustainable Tourism Observatory

Assessing tourism potentials in the Fitzroy Valley in WA's Kimberley region

Mapping the event management skills and knowledge legacy from the Olympic Games 1988-2000

Scoping study for National Park visitor safety

Transitions in Mining Economies (TIME) CRC

Event hiatus, resilience and innovation in the time of COVID-19

The luxury-sustainability paradox: Complementary or conflicting

Bad tourists: an issue of ignorance, ego-defensiveness, in-group bias or just bad manners?

Sustainability and the sharing economy


Past research projects

The Practice of Sustainable Tourism: Resolving the Paradox

Tourism Public Policy for Sustainable Development? Discrepancies between Rhetoric and Reality

Developing mega-event legacy indicators for ‘eventful’ cities

Product development at Creery Wetlands (Mandurah)

Can tourism advertising capitalise on health management?

Contemporary heritage movements in Asia

Cooperative resorts in tourism

CSR in hospitality organisations

Demand-patterns regarding Airbnb in Australia and Germany

Destination design: A new concept for the development of tourism destinations?

Destination leadership for quality improvement and competitiveness

Exploring tourists’ (non)use of sustainability information in accommodation choices

Food, wine and China

Go Your Own WA: Recovery and regeneration for the tourism industry in Western Australia

Health care systems, health policies and medical tourism

Hospitality research: Sharing economy

Information Search Behaviour

Investigating travel patterns of Chinese tourists using volunteered geographical information in regional Western Australia

Learning the Traditional Arts and Crafts of Malaysia

Measuring place attachment relative to competing locations

Novelty effects on tourists compared to authenticity

Place attachment and quality-of-life

Protective behaviour at cultural heritage sites

South-west for Asia: Promoting tourism product development in Australia’s south-west tourism region for Asian markets

Special interest tourism: Current issues and prospects

The efficacy of using oral storytelling to record the histories of minority cultures

The evolution of governance in mountain resorts

The impact of Urban Indigeneity: A comparative analysis of Perth, Beersheba and Pohkara

The wellness tourism industry in Namibia

Therapeutic landscapes, restorative environments, place attachment and well-being

Tourism product development and the experience of remoteness

Tourist and hospitality consumers’ decision-making

Transformation of destination leadership networks

Wine tourism