Luxury Branding Consumer Research Laboratory
The Consumer Research Lab specialises in the use of biometric measures including eye-tracking, facial expression and brainwave analysis to conduct market and consumer research. These methods are capable to track consumers’ cognitive, attitudinal, affective, and behavioural resposnes at a second-by-second level, in a lab, field or even an online setting. The Consumer Research Lab has collaborated with Redbull, Lotterywest, HBF, RAC amongst others to optimise their product concepts, sensory profiles, marketing communications, website usability, user experience and store atmospherics. Learn more about the Consumer Research Lab here.