Join us for a complimentary lunch and a thought-provoking discussion where researchers share their insights into today’s most talked about subjects.
Tap into your customer’s emotions using science
Tuesday 22 September 2020
12pm to 1pm
Curtin 137 St Georges Terrace
Capturing consumers’ attention and emotion is a key objective of marketing, however conventional market research may not provide accurate and objective insights into the consumer’s real emotions and what they think.
In this Feed Your Mind talk, Dr. Billy Sung discusses how psychophysiological measures such as eye tracking, facial expression and brainwave analysis can help marketers collect more reliable and valid data and develop effective marketing strategies.