Marketing Insights

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Marketing Insights is the School of Marketing’s working paper series. A good number of papers have been published since Marketing Insights’ launch in 2003. Marketing Insights has its own ISSN number (1448 – 9716) and is registered with DEST and the Australian National Library.

Marketing Insights invites the submission of papers from both staff members and students representing various disciplines, discussing topics relevant to the marketing field. Topics may include marketing strategy, cross-cultural issues, consumer markets and buying behaviour, branding issues, segmentation, marketing theory, managing marketing channels, new product development, marketing research and integrated marketing communications, public relations, electronic marketing, tourism marketing and legal and public policy. Cross-disciplinary submissions are also welcome.

Please send your manuscript to

Dr. Isaac Cheah
School of Marketing