Curtin Business School-DuPont Collaboration
The Curtin Business School announced an exciting new collaboration agreement with DuPont Sustainable Solutions in 2016.
As key component of the agreement is DuPont’s sponsorship of a new award, exclusive to CBS academics and research students, titled the “DuPont Sustainable Innovation Award”.
The Award recognises the best innovation in the field of business, with the winners receiving a prize to the value of $10K. The prize comprises a trip to DuPont’s Innovation and Business Hub in Singapore and a cash prize.
The collaboration is important for CBS, as it aligns with the University’s strong focus on innovation, and supports CBS’ industry connectedness.
DuPont Sustainable Innovation Award
Applicants must demonstrate how they are turning an idea into value and what outcome is being achieved or expected through its application to academia, industry, or the community.
The Award aims to achieve a number of key outcomes:
- Build the groundwork for sustainable, long-term industry collaborations.
- Allow prospective academics and students to build in-roads into the industry.
- Showcase the research capabilities, talents, and ideas of CBS researchers and students.
- Understand what academia can provide as well as what industry is looking for.
- Highlight potential themes and current research priority areas.
- Provide a platform for researchers to communicate their discoveries.
- Allow the dissemination of knowledge by academics for industry applications.
2016 Award winners
The inaugural award was highly competitive with seven applications being received across a wide range of topics and themes.
The School of Marketing team comprising Prof Ian Phau, Dr Min Teah, Dr Isaac Cheah, Dr Billy Sung and Dr Michael Lwin won the award through demonstrating how their innovative mobile headset could become a valuable application to industry. The new technology uses biometric sensors to measure human reactions such as heart rate, skin conductance, eye gaze and brainwaves, and tracks a consumer’s emotional state through facial recognition software.
The Biometric Market Research Laboratory is fully operational and currently in use. The team is always on the lookout for clients or partners who can assist them in developing the service for a wider client base.
“It was a great opportunity for the team to be able to visit the DuPont Headquarters. They provided a very thorough tour of their facilities in Singapore and showcased the signature innovations at DuPont. In addition, the experience allowed the team to further develop our project and to bring the innovation to the next level. Through this experience, it gave us deeper insights into what DuPont’s DNA on innovation is all about and how we can integrate the same into our research process. The award allowed us to establish connections and networks with DuPont that can extend to further collaborative projects. The DuPont Innovation Award was overall a great experience. The prize money was great, but it was better that we could meet like-minded researchers and passionate people who value, live and breathe innovation. ”
About DuPont
DuPont Sustainable Solutions is proudly supporting Curtin Business School’s innovation in business through the DuPont Innovation Award.
DuPont Sustainable Solutions (DSS) is one of 8 DuPont businesses. Bringing customers, the benefits of an integrated global consulting service and process technology enterprise, DSS applies DuPont’s real-world experience, history of innovation, problem-solving success, and strong brands to help organizations transform their workplaces and work cultures to become safer, more operationally efficient and more environmentally sustainable. Learn more about DSS.
DuPont has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders, they can help find solutions to global challenges such as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit: www.dupont.com.au