Oliver Tucker | Investigating the Antecedent and Moderating Factors Towards Purchase Intention and Willingness to Pay More for Limited Edition Luxury Brands | Download |
Kah Hian Yong | Consumer Perceptions of CSR Communication: An Experimental Investigation | Download |
Weiwei Zhang and Brian ‘t Hart | Factors Which Affect Consumer's Perception and Purchase Intention of a Product in the Skincare Industry | Download |
Siobhan Hatton-Jones | Luxury Chocolate: Is Scarcer Better? Retail Shelf-Displays and Perceived Scarcity | Download |
Anwar Sadat Shimul and Colin Chong | Do Luxury Brands need Loyalty Programs? A Research Proposition | Download |
Sean Lee | Communicating Ingredient Authenticity in Product Packaging for Luxury Korean Cosmetics - The Case of Ginseng and Snail Mucus | Download |